Summer Game Fest 2023
As Summer Game Fest evolved, so did the scale of the campus. We were engaged to help expand the experience through new partnerships and venues, with 8081 leading production to bring the festival’s vision to life across every touchpoint.
Creators, developers, and SGF partners gathered to showcase the latest live video game demos across an invite-only, seven-venue campus. Branded activations were woven throughout the experience, marking Summer Game Fest’s continued evolution as the event taking over what was once E3.
Our team created a unique campus for a sneak peak at the newest games coming to market. Developers, Creators and our SGF Partners from all over the world created unique experiences for attendees to be the first to demo their new games.
THE OUTCOME 34 million+ livestreams, up 26% YoY 3.8 million peak concurrent viewers globally, up 11% YoY On YouTube: peak CCU on main channel up 74% YoY On Twitch: peak CCU on main channel was up 49% YoY Over 5,500 co-streamers Trending #1 WW on Twitter, with Twitter conversation volume up 24% YoY PLAY DAYS FUN FACTS Over 50 games showcased amongst 35+ exhibiting partners 152 gorgeous screens showcasing playable games 224 Journalists in attendance, including NA, Europe, UK, LATAM & Japan 97 Content Creators present 1,027 - Total Campus occupancy, including partners, each day